AstraZeneca OTD Library Update
No time? No Creative Cloud? No problem.
OLD DOG, NEW TRICKS
Revamping an outdated library
The OTD team asked us to revamp some of their assets within the internal library that’s available to all sales reps. The only curveball was that all assets for global audiences had to be completely editable in PowerPoint. Yikes.
Oh, and all assets had to be updated in under 3 months.
In that time we were able to create-award winning work that surpassed all expectations. I recently presented this project to our Creative team to walk them through our process, successes, learning moments and more, have a look through the PowerPoint file here.
AbbVie: Patient Experience
No time? No budget? No ideas? No problem.
LET’S ROCK AND ROLL
Putting a face to the ailment – your face, actually.
AbbVie was a new client and came to us in a bit of a pickle. RINVOQ had just been approved for a new therapeutic area – Atopitc Dermatitis (Eczema) – and they wanted to highlight it at the upcoming National Sales Meeting, in 6 weeks. So they asked us to make a 4-station patient experience.
The sales meeting had an overall theme of “Our Soundtrack,” and the parameter that it must fit within the theme.
The result was a Spotify-inspired playlist where each “track” was a station that helped you experience a specific aspect of AD: Feel the Itch, See the Rash, Hear the Patients, and the Effect AD has on Sleep. To the right are some photos of the “See the Rash” track where participants would stand behind a display that had eczema rash decals throughout and a colleague would use a provided polaroid to take a picture – truly putting their face to the ailment. Take a look at this PDF to see how each station had a unique feel, but still had a unifying look.
DSI: The Lung Learning Summit
No time? Big budget? Big ideas? No problem.
DEEP BREATHS
Sometimes it’s a simple as making some big ol’ lungs.
Similar to AbbVie, DSI was breaking into a new therapeutic area and wanted to put together 3 days of sessions to inform their staff about the 4 stages of NSCLC. In our early discussions, our client put forth a budget that left us a lot of room to play; they also lamented that we couldn’t bring in a “set of big ol’ lungs.” I replied “why not?” and then set about figure out how to procure such a thing. We worked with an amazing manufacturer in Philly to create a 6 foot tall set of lungs, which had front and rear-projected video to create an immersive experience that took your breath away (sorry not sorry about that pun).
Aside from the lungs, we had dozens of banner stands, posters, presentations, wayfinding, vinyl decals (144 I personally stuck to the floor, but who’s counting) and collateral to create for the summit. It was exhausting, but a lot of fun. Check out the videos below for a glimpse of the event. And here’s a PDF with a smattering of the branded collateral I created for the event.
This also went on to win an LTEN award.
