case study

The client was breaking into a new therapeutic area and wanted to put together 3 days of sessions to inform their staff about the 4 stages of Non Small Cell Lung Cancer (NSCLC). 

In our early discussions, our client put forth a budget that left us a lot of room to play; they also lamented that we couldn’t bring in a “set of big ol’ lungs.” I replied “why not?” and then set about figure out how to procure such a thing. We worked with an amazing manufacturer in Philly to create a 6 foot tall set of lungs, which had front and rear-projected video to create an immersive experience that took your breath away (sorry not sorry about that pun).

Aside from the lungs, we had dozens of banner stands, posters, presentations, wayfinding, vinyl decals (144 I personally stuck to the floor, but who’s counting) and collateral to create for the summit. It was exhausting, but a lot of fun. Check out the videos below for a glimpse of the event.

This went on to win an LTEN award.