case study

Guardant Health, Inc., a leading precision oncology company, launched Shield Across America: a historic coast-to-coast mobile screening tour bringing Shield, the first and only FDA-approved blood test as a primary colorectal cancer (CRC) screening option and recommended in national guidelines.

I was tasked with building the brand idenity for overall concept as well as vehicle wrap and onsite props and signage.

Inspired by cross country road trips and Americana nostalgia, I created a logo treatment that pay homage to defining characteristics of America’s landscape.  Keeping with Guardant’s brand colors and typfaces, I wanted to create something unique but still firmly within Guardant’s brand.