AD Patient journey
case study
Project
A new client and came to us in a bit of a pickle. One of their products had just been approved for a new therapeutic area – Atopitc Dermatitis (Eczema) – and they wanted to highlight it at the upcoming National Sales Meeting, in 6 weeks. So they asked us to make a 4-station patient experience.
The sales meeting had an overall theme of “Our Soundtrack,” and the parameter that it must fit within the theme.
Solution
- Concept
- Team lead
- Design execution
- Production
- Onsite logistics
- Prop acquisition
The result was a Spotify-inspired playlist where each “track” was a station that helped you experience a specific aspect of AD: Feel the Itch, See the Rash, Hear the Patients, and the Effect AD has on Sleep. Below are some photos of the “See the Rash” track where participants would stand behind a display that had eczema rash decals throughout and a colleague would use a provided polaroid to take a picture – truly putting their face to the ailment.
